Hi Reader, Are you a business owner that is prioritizing how efficient your front desk is or maybe you want to learn how to create more time for your guest service team to elevate their customer service. Join our live session tomorrow to explore how AI can give your support teams back-up! Our Topic? How AI can support a more effective front desk and booking experience. We'll hear from one of the industry's premier experts in this area, our guest speaker, Ameet Kallarackal, co-founder of...
about 9 hours ago • 1 min read
Hi Reader, What if your training program became one of the strongest parts of your salon? A system that doesn’t just teach technical skills—but develops confident professionals, stronger performers, and future leaders. If you’ve ever wondered how to: • Develop new talent without training feeling chaotic or inconsistent• Build a structured, repeatable training framework• Create clear expectations for trainers and trainees• Use training agreements ethically and professionally• Strengthen...
about 1 month ago • 1 min read
Hi Reader, If you're a salon or spa owner that is employee0-based, skill training will become one of the most important components of your business into the future. Just Imagine having a clear training system for your salon or spa where everyone knows exactly what comes next...your trainers, your new talent, and you. Where everyone knows what is expected and what keeps them accountable! The reality is that great training shouldn’t depend on one person remembering what to teach next. It should...
about 2 months ago • 1 min read
Hi Reader, For years, salon marketing has revolved around a familiar formula: Post on Instagram. Collect Google reviews. Send an occasional email. Keep your website updated. Hope new clients find you. That formula is changing. Consumers are beginning to use AI-powered platforms to research businesses, compare options, ask for recommendations and decide where to spend their money. Which means the question is no longer simply: “Can people find my salon on Google?” The new question is: “Can AI...
about 2 months ago • 2 min read
Hi Reader, We can’t talk honestly about leadership without talking about burnout. And burnout doesn’t only happen to people who can’t handle the pressure. It often happens to the people who have handled too much for too long. High-performing leaders are rarely exhausted because they’re incapable of hard work. They’re exhausted by what they’ve been carrying while doing it: Solving problems other people should own. Absorbing the emotional weight of the team. Managing relationships that...
about 2 months ago • 1 min read
Hi Reader, Before you spend another dollar trying to attract a new client, take a look at the clients you have already worked hard to earn. The ones who visited once or twice... Then quietly disappeared. That does not always mean the relationship is over. Sometimes, they simply need the right message, the right timing, and a meaningful reason to return. On Monday, August 10 at 12:00 PM EST, I’m hosting a free, 1-hour, live webinar with Danielle Anderson from mya: Turn “Lost” into...
3 months ago • 1 min read
Let's dig into Client Retention with Liz Steffen and Nikki Le One of the most talked about topics in the beauty industry is client retention. Yet somehow… it still feels elusive for so many professionals.Why? Because retention is multifaceted.Most people reduce retention down to rebooking percentages or frequency of visits. But true retention is much deeper than that. It’s emotional. Experiential. Relational. Energetic. Psychological.Clients do not stay simply because you “did good hair.”They...
6 months ago • 1 min read
Advanced Hair Extension Certification with Platinum Seamless Hi Beauty Pros, Happy Wednesday! I'm sharing this awesome Hair Extension Certification and Training program on May 4th in West Palm Beach with you because it's such an incredible offer for salon owners and beauty pros that want to learn profitable extension techniques with an amazing educator! Gel Adhesive Tape-Ins & Seamless Strands® Certification — Platinum Seamless® Academy The educator for this program is one of the best...
6 months ago • 1 min read
Hey there Beauty Pros who are going to America's Beauty Show next weekend! America’s Beauty Show is about one week out and that means THE BEAUTY LEADERSHIP LAB ONE DAY POP-UP is just over a week away! Bonnie, Brigette and I are so excited to bring our special focuses to attendees in our private classroom. Our areas of teaching focus are shared above and trust us, it's going to be worth the effort to get into the room! This event will be private, exclusive, interactive and connected... to not...
7 months ago • 1 min read