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Hi! My name is Nikki Le

Are You Prepared for the Next Shift in Salon & Spa Marketing? Join Nikki Le & Ameet Kallarckal of Glammatic to discuss how AI is changing the marketing landscape.

Published about 2 months ago • 2 min read

Hi Reader,

For years, salon marketing has revolved around a familiar formula:

Post on Instagram.
Collect Google reviews.
Send an occasional email.
Keep your website updated.
Hope new clients find you.

That formula is changing.

Consumers are beginning to use AI-powered platforms to research businesses, compare options, ask for recommendations and decide where to spend their money.

Which means the question is no longer simply:

“Can people find my salon on Google?”

The new question is:

“Can AI find, understand—and recommend my salon?”

On Monday, September 7 at 12:00 PM ET, Nikki Le Consultancy is hosting a special FREE webinar with Glammatic founder Ameet Kallarackal about what salon and spa marketing looks like in this increasingly tech-heavy world.

And this conversation isn't your typical social media convo..

We’re going to talk about a new marketing ecosystem salon and spa owners need to understand as search, websites, AI, automation and client communication begin working together. (Along with AI DESK capabilities)

We’ll explore three major shifts every owner should be preparing for:

  • AI Search + Your Website: How your website needs to be structured so AI platforms such as ChatGPT, Claude and Google AI Overviews can better understand your business, services and expertise.
  • The Language Your Clients Are Actually Searching: How to identify important phrases potential clients are using and intentionally weave them into your website, Instagram captions, Google review responses and digital content.
  • AI-Powered Retention Marketing: How modern technology can help automate personalized email and text campaigns so you can stay connected to clients, improve retention and market more consistently, without adding another job to your plate.

And the most exciting part?

"Technology may finally allow small businesses to market at scale without losing what makes them personal." - Ameet Kallarckal says.

Not replacing your brand or making every salon sound exactly the same or even requiring the owner to spend hours every week trying to become a full-time content creator.

The goal is smarter infrastructure behind the brand you’ve already built.

Glammatic is helping salons and spas build exactly this kind of modern marketing ecosystem—from website strategy and local SEO to AI-powered marketing, traffic generation and the booking conversion.

If you own a salon or spa and you’re wondering what marketing is going to look like over the next several years, this is the conversation to be a part of.

​Salon & Spa Marketing in 2026 and Beyond​
​A Complete Guide for Salon & Spa Owners​

​Monday, September 7, 2026​
​12:00 PM ET​
Hosted by Nikki Le Consultancy​
Featuring Ameet Kallarackal, Founder of Glammatic

Because the future of salon marketing isn’t about posting more.

It’s about becoming easier to find, easier to understand, easier to choose—and easier to book.

See you tomorrow,

Nikki Le Consultancy x Glammatic

PS... Be sure to join us live to ask all of your burning questions about this super hot topic!

Count down to 2026-09-07T16:00:00.000Z​

2253-E Old Bridge Rd. , Woodbridge, VA 22192-3025
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Hi! My name is Nikki Le

Nikki Le

I’m the principal at Nikki Le Consultancy. A company designed to serve meaningful success for beauty entrepreneurs and small business owners. My passion is to serve as an employer advocate and business strategist focusing on: -Leadership coaching for owners & their teams -Business systemization & salon owner support -Compensation coaching -Service pricing & creating career wealth -Recruitment marketing -New employee onboarding/training -Transformative career coaching Our mission is to serve the professional in every capacity. This is why we’ve built out a vast library of resources on topics that fulfill every level of your learning experience.

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