Perks That Work: Build a Benefits Wallet Strategy That Attracts & Retains...while building a culture of equity, great pay and creative leadership!


Webinar Series

Hey there, Salon & Spa Leaders—

Are you ready to build a benefits package that actually works to attract talented team members and retains top talent?

Join us for a FREE, 2-part, live webinar series this Monday
Recruit & Retain with Benefits Packages and Internal Planning Strategies
Monday, August 11th
Part 1: 12:00 PM ET | Part 2: 2:00 PM ET

Each segment will be approximately 60-75 minutes long with a lunch break


What You’ll Learn:

PART 1: PLAN & PACKAGE STRATEGICALLY
with Nikki Le and Eva Dupont


- Where to begin with benefits strategy in a Benefits Wallet Concept
- How to budget for internal and external offerings
- How to build a custom benefits package using internal perks and HR-partnered offerings

We'll walk you through how to align your benefit plans with your brand and retention goals—especially important for small, service-based businesses like salons and spas.

Lunch Break — because self-care matters.

PART 2: TAX-SAVVY BENEFITS PLANNING
with April McDaniel, CPA and Nikki Le


🧾 The real tax implications behind offering benefits
🔍 How to avoid costly mistakes and maximize value
📊 Why tax-smart planning is essential for long-term success


BONUS: Here's a Benefits Strategy Starter Kit to help you prepare for our Webinar Event.

Benefits Strategy Starter Kit

Your Pre-Webinar Planning Guide for Salon & Spa Owners

Welcome to your Benefits Strategy Starter Kit—a powerful tool to help you take the first steps toward building a custom benefits package that fits your team, your budget, and your long-term growth strategy. Whether you're just getting started or ready to refine what you already offer, this guide will help you arrive at the webinar prepared and empowered.


Step 1: Define Why You Want to Offer Benefits

Ask yourself:

  • What challenges am I facing with recruitment or retention?
  • What kind of culture am I trying to create?
  • What values do I want reflected in my employee perks and programs?

📝 Write it down:
“I want to offer benefits because...”

Step 2: Take Inventory of What You Already Offer

You may already be offering more than you think—these are called internal benefits and they matter!

Common Internal Benefits:

  • Paid time off (vacation, sick days, holidays)
  • Flexible schedules or 4-day work weeks
  • Education reimbursements or training incentives
  • Team-building events or annual retreats
  • Product or service discounts
  • Mental health days or wellness perks

📝 Make a list of current perks you offer:

Step 3: Know Your Budget Range

Start mapping out what’s financially possible over the next 6-12 months. This helps ensure your benefits plan is sustainable and strategic.

Ask Yourself:

  • Can I afford $50–$200/month per employee in added benefits?
  • Do I want to offer partial coverage or full?
  • Would I rather do higher-value perks for fewer people or smaller perks for everyone?

🧮 Rough Budget Notes:
• Estimated monthly/annual budget: ________________
• Number of employees to cover: ________________
• Current payroll percentage of revenue: ________________

Step 4: Understand External vs. Internal Benefits

Internal Benefits:

  • Culture-based and customizable
  • Easy to implement without HR support
  • Examples: flexible hours, education credits, team rewards

External Benefits

  • Usually administered by a third-party provider
  • Often include health, dental, vision, retirement
  • Examples: 401(k), group health insurance, life insurance

You’ll need both for a powerful, competitive strategy.
Be ready to explore partnerships with an HR firm or broker in the webinar.

Step 5: Start a List of Questions for the Experts

Bring your top concerns to the webinar. Consider:

  • What benefits will help me attract long-term hires?
  • How do I make this affordable?
  • What are the tax advantages or drawbacks of different benefit types?
  • What do other salons or service businesses like mine offer?

📝 Top 3 Questions I Have:


BONUS: How to Show Up Prepared for the Webinar

✔️ Download or print this list
✔️ Set your calendar reminders
✔️ Bring your team or key decision makers
✔️ Have your budget notes + team size ready
✔️ Be ready to ask questions live


Final Thought:

Offering benefits isn’t just about perks—it’s about building a brand that people want to work for and stay with. Whether you start small or go big, starting strategically is what makes it work.


Get ready to dive deep on August 11th!
You’ll leave with clarity, confidence, and a path to make your next best hire the right one.

This one’s just for salon + spa owners and service-based entrepreneurs who are serious about scaling their team culture with smart benefits strategies.

Let’s recruit, retain, and rise—together.

See you there,
Nikki Le

Be sure to get signed up for our live webinar

Count down to 2025-08-11T16:00:00.000Z

© 2024 Nikki Le Consultancy
2253-E Old Bridge Rd. , Woodbridge, VA 22192-3025

Unsubscribe · Preferences

Hi! My name is Nikki Le

I’m the principal at Nikki Le Consultancy, a company designed to serve meaningful success for beauty entrepreneurs. My passion is to serve as an employer advocate and business strategist focusing on… - Leadership coaching for owners and their teams - Business systemization and salon owner support - Compensation coaching - Service pricing and creating career wealth - Recruitment marketing and new employee onboarding/training - Transformative career coaching for beauty pros Our mission is to serve the professional in every capacity. This is I've we’ve built out a vast library of resources on topics that fulfill on every level of your learning experience. I'd love it if you would join our community of salon scholars elevating the beauty industry!

Read more from Hi! My name is Nikki Le

Webinar Series Want to learn some of the best trends in increasing client retention, higher customer conversion to books appointments, streamlining online booking and elevating your booking experiences for your salon or spa ? In this free access webinar with Kati Whitledge - founder of Join mya and author of marketing book “FROM FIRST DATE TO FOREVER”…  you’ll learn some fresh perspectives, and modern approaches on: - the latest and greatest concepts in online booking - how to convert more...

Webinar Series Your Update to No-Tax On Tips Legislation: More Clarity on the BB Bill Changes & Cash Flow Opportunities with David Tashjian, Co-founder & CEO of MeetTippy and April McDaniel of Kopsa Otte. Date: August 25 Time: 1PM, EST Tipping just got smarter…and more profitable! Join us for a free live webinar on all the details you need to know about the new No Tax on Tips Bill & FICA Tax Credit legislation that recently passed. What we’ll cover: The latest updates on the No Tax on Tips...

Webinar with Shanna Moll

Webinar Series If you've considered entering the hair loss speciality service category in your business either through offering hair replacement services yourself, or understanding how to communicate about hair loss with sensitivity and professionalism or maybe looking for seasoned hair replacement professionals that you can refer your salon/spa guests to, then this webinar is for you! We're welcoming trailblazing hair loss/replacement expert, hair loss coach and successful entrepreneur and...